The Chinese company Xiaomi, in which former Googler Hugo Barra has joined, sold 150.000 units of its flagship, the Mi-3, in just 10 minutes using the WeChat chat app.
I guess some companies that sell their stuff in the West, They will be fearing Xiaomi after the incorporation of Hugo Barra in the company to expand it internationally and bring those impressive smartphones at a very affordable price to everyone.
El Mi-3 priced at $ 327 in the 16GB versionIt has a Snapdragon 800 chip, a 5-inch screen with 1080p resolution, and a thickness of 8.1mm, which makes it a very thin terminal.
The phone also has a good 13 megapixel camera with lens from Sony itself and a 2MP front, with dual LEDs for the flash. Xiaomi also incorporates in the Mi-3 the feature of being able to make up to 10 captures in one second.
The speed with which those 100.000 units were sold in just 9 minutes and 55 seconds on WeChat, shows without a doubt, the existing demand for the terminal in China, and it proves the result that the agreement reached between Xiaomi and WeChat has given, in how a messaging application can be a very powerful channel for online commerce. Even after the reservation process through the chat, it also served for the acquisition of the terminal.
As informative data, WeChat currently has more than 272 million monthly active users and in the last month, Xiaomi launched the Mi-3, which, in its first batch of 100.000 units were sold in a record time of 86 seconds.
Some figures that are scary and that show what is coming to us with this Chinese company called Xiaomi captained by international waters by exGoogler Hugo Barra. We will have to pay attention to how the next few months go by and how the work that Barra is already doing begins to bear fruit.
More information - Xiaomi CEO talks about the company's international expansion