Instagram y WhatsApp have revolutionized the way we interact with brands and businesses. Now, with the integration of a WhatsApp sticker on Instagram Stories, a new door opens to improve direct communication between companies and their customers.
This functionality allows any development, big or small, create a sticker on WhatsApp and post it on your Instagram Stories which redirects users directly to a WhatsApp chat. How exactly does this new tool work and what are its advantages? We explain it in detail here.
What is the new WhatsApp sticker on Instagram Stories?
The WhatsApp sticker in Instagram Stories is a new option that allows businesses to facilitate communication with their ClientsBy tapping on the sticker, the user is immediately directed to a WhatsApp conversation with the company's account.
Meta has been promoting the integration of its platforms to improve the user experience and optimize the interaction between brands and customers. With this implementation, Any business will be able to reduce the number of steps it takes a user from viewing a story on Instagram to contacting the company on WhatsApp.
How does this sticker work and what makes it different?
This sticker is available in the Instagram Stories sticker tray and is a visual tool that invites the user to start a conversation with the company via WhatsApp in a simple and fast way.
To use it, it is necessary that the Instagram account is linked to WhatsApp through the Meta Account CenterOnce set up, the sticker can be added to any story and any user can click on it to connect with the business.
Benefits of WhatsApp stickers on Instagram Stories
- Higher customer conversion: Ease of contact reduces friction in the sales funnel, improving conversion.
- Instant interaction: Interested users can contact the company without having to search for their WhatsApp number or link.
- Optimization of advertising campaigns: It is a very useful tool for those who invest in Instagram ads, as it allows a potential customer to go directly to a conversation on WhatsApp.
- Leveraging organic traffic: Businesses with high engagement on Instagram can use this sticker without having to invest in advertising to improve contact with their followers.
How to use WhatsApp stickers in Instagram Stories
To activate and use the WhatsApp sticker on your Instagram stories, follow these steps:
- Open Instagram and Swipe right to create a new story.
- Take a photo, record a video or select a file from the gallery.
- Access the stickers tray and look for the option WhatsApp.
- Make sure you have Your WhatsApp Business account linked to Instagram.
- Place the sticker in the history and publish it.
How to make the most of this tool
If you have a business and want to increase your reach, it is advisable Use this sticker in strategic content. For example: uterine
- En promotions or exclusive discounts.
- FOR announce new products or services.
- As a tool for Resolving frequently asked questions from customers.
- In campaigns of customer acquisition with paid ads.
Additionally, you can test different types of content to evaluate which ones generate more interaction with the sticker.
The impact on digital marketing strategies
Until now, many companies used links in their bio or buttons on the web to redirect users to WhatsApp. However, This new visual and direct option significantly improves the conversion rate, as it eliminates unnecessary steps and makes communication faster.
Meta continues to bet on the integration of its platforms to Make life easier for businesses and offer a smoother user experience. With this sticker, the trend is reinforced that the Direct messaging is key in the interaction between brands and customers.
This new Instagram Stories feature is a powerful tool that Improve business communication on social networksIts ease of use, the reduction of steps in the purchasing process and the improvement in conversion make it an option Essential for any business that wants to strengthen its digital presence.
