If last week we talked to you about the importance that the social network acquired, it seems that this little little deflates. After withdrawing from the bidding giants such as Disney or Google, their shares are experiencing falls, you continue session after session. As a possible sale of Twitter was announced and as potential buyers became known, their shares skyrocketed in the stock market. And now we are witnessing the opposite phenomenon.
Such is the fall that Twitter is experiencing that has lost a quarter of its market value in two sessions. And the nervousness of its main shareholders generates uncertainty and fear. Many experts claimed that the level of capitalization reached by large web pages was reckless.
Bubble burst or trading strategy?
It is not the first time that the explosion of the bubble of companies based on social networks has been predicted. AND The sums that are shuffled on the sale of a website that annually announces losses are stratospheric. And not a few, in the annual summary of 2015 the losses have been quantified at 521 million dollars. Figure that is reduced by ten percent when compared to the previous year. But that is still an amount to be taken into account especially in the sales process.
Added to these scandalous losses is the alarming leakage of users. Up to 5 million users have decided to close their Twitter accounts compared to the previous year. Twitter smells like "singe". Are they thinking of a new strategy to revive the social network? Yes, there are some changes planned that are not entirely well seen by users.
Some of what we warned if Twitter changed hands were possible changes. And as a user of this social network (@rafarodriguezb), we wanted it to change the less the better. Twitter has its strengths and weaknesses, but we currently like it just the way it is. Well, these changes will be made even before the sale process takes place. These changes should serve precisely to improve the image of a company that seems to be "leaking."
Twitter is in the process of change.
Through the application of a new algorithm, se will modify the time-line we are used to. We will no longer see the publications in chronological order as before. Instead of that, Twitter will show us the publications that it considers that most interest us. A priori it may seem interesting, but we still do not know how it will turn out.
The chronological order prevails in the social network since its arrival, and we do not know if the new algorithm will make it more attractive. Twitter as it is today serves as a very useful instant information tool. And when an event of important importance develops, it is really necessary to be updated. For this reason, the new system, even before its implementation, is not convincing. Anyway, and for the peace of mind of those of us who like the current way, this new model can be easily deactivated.
From euphoria to "down".
From Twitter they affirm that they continue working on what they intend to be a "live" platform. Live conversations, comments, and connections. And we know all this in a few weeks in which his actions are a roller coaster. The expectations created at the beginning of the sale announcement are disappearing as the days go by. And it is not yet clear what the reason is that the expected sale has not been agreed at once.
With Salesforce, Disney and Google withdrawn from the bidding, the latter without having come up with an offer, there are still suitors. But observing the swing of stocks, and the millions of dollars in losses, Twitter is not as interesting as it seemed. Currently the value of Twitter is estimated at 12.000 million dollars. But the profitability of an investment of such magnitude, and the problems to maintain its users do not help. And proof of this is that after two years "for sale", it has not yet been possible to close a transaction that will clearly mark a before and after both on the stock market and on social networks.