Since the first smartwatches arrived on the market, the Swatch watch group has always stated that it would be a passing fad, something in which we have been able to see as it was not right. Evidently, there will always be users who prefer a traditional watch of a lifetime, but the market trend is going in the other direction.
While Apple does not allow third-party dials to be added to the Apple Watch, both Google and Samsung allow it through the application store. In this sense, the Korean multinational has received a complaint from Swatch for copy the design of some of its most iconic and well-known models.
The Swiss watchmaker claims that the dials of the smart watches available in the Samsung store "bear identical or practically identical markings" to those that Swatch uses for some of its most representative brands such as Longines, Omega or Tissot.
In the lawsuit filed by the watchmaker group, it states:
This blatant copy of the Trademarks can only serve one purpose: to offset the fame, reputation, and goodwill of the Swatch Group Companies' products and brands, built with care over decades.
Swatch seeks financial compensation of $ 100 million in damages, for what it considers to be unfair competition in addition to unfair business practices. The watch group has filed the lawsuit in the United States because there it is where Samsung registered its trademarks for the Gear Sport, Gear, Gear S3 Classic and Gear Frontier models.
Swatch is entitled to request the compensatory amount it wants, but logically the amount that the Korean company will finally have to pay, if it is found guilty, It will be based on the number of devices you have sold of the models that can install those spheres.
