As with Honor and Huawei, and Nubia and ZTE, Oppo brought in Realme, the company's subsidiary that now has a new CEO. It is about Sky Li, the past vice president of Oppo who has just resigned from that position to give a new tutelage to Realme.
While this decision may be more of a simple crew change than anything else, the fact that Oppo wants to give more prominence to its subsidiary is the most apparent, since it has more independence to operate in different regions.
This sub-brand was born in India in May of this year. It brought us the Realme 1 as its first model, which was only sold exclusively online.
Among Realme's short and medium-term plans, according to a Gartner note, along with the announcement of the new CEO, is the expansion into Africa, the Midwest, some emerging markets in Asia, and central and eastern Europe. This without forgetting India, the main market in which it started.
On the other hand, the company expects to have achieved 9% growth by the end of the year, according to the statements given at the press conference in which this announcement was made. Based on this, you may be launching a device with eye-catching features and specifications to echo your new roadmap and gain the attention of the consuming public.
Speaking more about Realme, the firm has a clear idea: to compete in the mid-range mobile market. This, being conceived in India - an emerging area - for a public of not ostentatious resources, plans to continue with the same line implemented with the Realme 1, in which Its purpose will be none other than to present mid-range mobiles with a fairly cheap price just like Oppo usually does.
