Google Gemini has taken a step further towards advanced personalization with the implementation of the memory function. This new feature allows artificial intelligence to remember details about users, such as their interests, personal preferences and even aspirations. The update, which has been received with great expectation, is available exclusively for users of the version Gemini Advanced, which is part of Google One's AI Premium plan.
Memory in an artificial intelligence like Gemini has a great potential to improve the interaction between users and AI systems. According to Google, users can share details about their work, hobbies, or even dietary restrictions so that the chatbot can take them into account in future conversations, providing responses tailored to the needs of the users. specific needs from each person.
How does memory work in Google Gemini?
This new memory feature allows the chatbot to remember information Gemini can remember details mentioned in previous conversations, such as whether the user is vegetarian, their recipe preferences, or places they have visited. Users also have the option to include additional details via the dedicated Gemini page. Information saved, where they can also edit and delete any data they deem unnecessary.
One of the most interesting features is that AI notifies to users when you are using stored information to personalize responses. This ensures that they always have control about the data they shared and can efficiently manage all the information being used.
To better illustrate how this memory works, let's imagine that a user tells Gemini that he or she works for a specific company. If he or she then asks Gemini to compose a professional email, the email presentation will automatically include the name of the company, making the response much more relevant to the user. context.
Privacy and security in the use of memory
Google has stressed that the privacy and the control of personal data are key priorities in using this new feature. Users can manage memories through the “Saved Information” page, where they have the ability to select which data they want to save, edit, or delete. Additionally, Gemini will always alert you when you are using these memories to personalize your responses, giving you a greater transparency in the process of interacting with AI.
While still in its infancy compared to other emerging technologies, such as advanced memory that could enable much more complex interactions, the debut of memory on Gemini marks an important step in the evolution of chatbots of artificial intelligence.
Availability and cost of the function
At the moment, this memory function is available only in english and for subscribers of Gemini Advanced, meaning that only users with Google One’s AI Premium plan can access it. While it hasn’t been confirmed yet whether it will be coming to other languages, Google is expected to expand the availability of this feature in the near future.
The cost to gain access to Gemini's advanced functionality is 21,99 euros per month, which also includes other advantages such as access to the Gemini 1.5 Pro model, a context window of up to one million tokens and Google One cloud storage with a capacity of two terabytes.
This monetization strategy is similar to the one adopted by OpenAI for its chatbot ChatGPT, which also recently introduced its own memory feature under a premium subscription, providing a level of customization based on monitoring previous interactions with the user.
Google versus OpenAI: The race for the most personalized AI
Both Google and OpenAI are immersed in a fierce competitive battle to develop the best generative AI. With the introduction of memory in Gemini, Google is on the same level of personalization as its direct competitor, ChatGPT, by OpenAI.
In fact, OpenAI launched its memory feature in April of this year within its subscription Chat GPT Plus, allowing the chatbot to remember things like users' pets or favorite foods, thus offering a more immersive and personalized experience.
This race to deliver the best personalized AI experience aims to not only deliver more useful answers, but also anticipate user needs by memorizing key details in interactions. With Gemini, Google promises to take this personalization even further, appealing to users looking for an AI that can truly learn from their daily interactions.
