Elon Musk is back in the media spotlight, this time with rumors of a possible X-branded email service called XMail. Yes, everything points to the fact that the old Twitter will have its own alternative to Gmail.
Before continuing, we must say that this is a rumor or leak, so we cannot give veracity to the information. But, although the project has not yet been officially confirmed beyond comments on social networks, the source of the information is nothing more and nothing less than Forbes.
And if a newspaper of this prestige states that Elon Musk's company wants to launch XMail, an email service for users of the former Twitter, everything points in this direction.
xMail: A rumor that Musk fueled with a simple tweet
On December 15, 2024, a user of the social network X (formerly known as Twitter) suggested that an email service called XMail would be an interesting idea. Elon Musk's response was not long in coming: "Yes, it's on our to-do list." You just have to look at the message below these lines to see that it is real.
Yeah. On the list of things to do.
- Elon Musk (@elonmusk) December 15, 2024
And this brief, albeit ambiguous, response was enough to unleash an avalanche of media speculation, just as it did in February of the same year, when Musk had previously hinted at the possibility of an email service on X.
Although there are no official details regarding the development of XMail, Elon Musk has a track record of turning his ideas into real projects. So this comment is not taken as one of the South African genius's exaggerations, but rather as a possibility.
Not to mention that it makes perfect sense with Elon Musk's idea for the old Twitter. The comment has therefore been taken seriously by users and technology experts alike.
Twitter's rebranding to X is making more and more sense
As you surely know, Elon Musk bought Twitter in October 2022. And in July 2023, he announced that it would stop being called Twitter and would become X. A name change that is not a simple rebranding, but rather shows the real objective that Elon Musk has with this social network.
To begin with, has a fascination with the letter "X" (As evidenced by the name of his first company, X.com, which became PayPal, and his aerospace company SpaceX, and the names of his children.) Elon Musk also intends for X to be much more than a social network. Their vision is to create a global “superapp,” encompassing communication, financial services, entertainment and more.
This rebranding was also accompanied by a visual break: The iconic bluebird logo was replaced by a minimalist, monochrome “X,” symbolizing the beginning of a more ambitious and multifaceted era for the platform.
Y Elon Musk has been open about his goal for X to become an “all-in-one” platform that concentrates a wide range of services in one place, eliminating the need for multiple applications.
Mind you, this is not a new idea. Although we don't use this platform, as it is more popular in China, the WeChat service, which is an app like WhatsApp, combines messaging, social networking, mobile payments, shopping and more. And that's what Elon Musk wants with X.
As a sample, a button: In 2024, X incorporated video calling as a natural extension of its messaging featuresMusk explained that this feature would not require a phone number, reinforcing privacy and making X more accessible as a direct communication tool.
In addition, has hinted that X could include economic transactions, such as payments between users, online shopping or even investments. And yes, the next step is to launch xMail, an email through its social network X.
And we can't forget Grok, the AI integrated into X capable of taking on ChatGPT. Grok is an AI-powered chatbot designed to interact with X users and answer questions, generate content and offer conversational support. A product that has nothing to envy of rivals such as OpenAI or Google's Gemini, and which is now free for everyone.
It's clear that Musk's goal with X is simple, but ambitious: create a unique digital ecosystem that combines communication, commerce, entertainment and financial servicesUnlike traditional apps that serve specific functions, X aims to be a comprehensive tool that covers all of its users' digital needs. And for now, it's clear that this is the way forward.
What would XMail do differently?
One of the most interesting aspects about a potential X email service is How could it differentiate itself from established competitors like Gmail?. And privacy will be the basis. As explained by Forbes, tEverything points to XMail potentially offering end-to-end encryption, similar to what X already implements in its direct messages. This would give a competitive advantage over Gmail.
Additionally, XMail could potentially operate on a subscription model, eliminating ads and improving privacy. And beware, design can make all the difference. Elon Musk has hinted that XMail could have a cleaner, simpler interface, without “messy threads and formats.”
Not to mention that xMail will be integrated with X, which will allow users to manage emails, messages and other functions within the same ecosystem. A way to stay within Elon Musk's ecosystem. Moreover, with Grok and banking services (which will surely arrive) available on this social network.
It's all pure speculation at the moment, but it makes sense. So, Don't be surprised if sooner rather than later Elon Musk announces the arrival of xMail, the X email. It is one more step towards achieving its plan: creating a superapp that competes with Google services.