Do you remember the lyrics of the song by MarÃa Jiménez, icon of Spanish music? "Because I proposed it and suffered ..." Well, it would be worth a soundtrack to Blackberry who proposed to suffer an end that was clearly inevitable.
Blackberry has tried, to the best of its ability and with resounding little success, to resist the advance of giants such as Samsung or Apple, but has finally had to give in to a failure that it refused to accept. The Canadian company, once highly admired especially in the corporate and business sphere, has finally announced that will not continue to manufacture mobile phones. What a surprise!
Blackberry will turn to "the others" to make phones
Sure enough, Blackberry gives up. It will no longer manufacture mobile phones ever, ever, ever, but attempts, that if you thought that the company was going to disappear by magic, nothing at all, you were very wrong.
The news came during a meeting regarding the company's financial results. There, the CEO of Blackberry himself, John Chen, announced that "The company will end any in-house production of phones". Yes, you read correctly, "internal production". And this means?
Apparently, Blackberry has decided to concentrate all its efforts on software development, and forget about hardware once and for all. The idea is that this "will allow us to reduce costs and increase the returns on our investments," Chen said.
Blackberry will still be alive, but from now on, third-party companies will take care of all mobile phone manufacturing processes, as Google has been doing so far. Although it will keep the "Blackberry" brand, as indicated by Re / Code.
The decision was already inevitable. The Canadian company had to cut costs yes or yes after revealing some losses of around $ 370 million.
As of now, the future of the company is uncertain. You will have to face your debt and take a good path if you do not want to end up being permanently forgotten.