No one can deny that Apple has paved the way for a new race in the virtual and augmented reality glasses sector, also known as XR glasses. YSSamsung enters the eyewear market with Project Moohan.
And be careful, she does not arrive alone, since Project Moohan is the result of a collaboration between Samsung and Google.. So this next alternative to the Apple Vision Pro and XR Meta Quest glasses family points to ways.
What is Project Moohan, the Google and Samsung venture?
At the end of last year, Samsung surprised us by announcing the arrival of Project Moohan, or Moohan Project for the Spanish market. As explained in the press release, «What once seemed like science fiction has become tangible as extended reality (XR) transforms the way we relate to the world around us.»
Talk about mixed reality or XR reality, which is a term used to refer to devices, such as XR headsets, that combine virtual and augmented reality to give you a unique experience. Interestingly, the name "Moohan," which means "infinity" in Korean, reflects the idea of offering unparalleled immersive experiences in an infinite space.
Y, Leveraging its leadership in the mobile AI sector with its powerful Galaxy AI, Samsung has just announced the arrival of its own extended reality platform, which will land with mixed reality glasses to compete with the Apple Vision Pro.
Furthermore, Google and Samsung's idea is for Project Moohan to extend to all types of devices, beyond the XR glasses they will present.
A technology that features Android XR and Samsung technology, along with its expertise in AI, to offer a helmet that shows promise. Plus, it's the result of an open collaboration with industry leaders like Google and Qualcomm, so it looks very promising.
And this isn't a new collaboration, as they've been working on the Moohan project for years. As they explain, available for both glasses and other devices, this new platform leverages the power of Gemini by combining a conversational user interface with contextual understanding of the world around you.
We will find cutting-edge features that go beyond gestures or a remote control, as it uses natural voice and conversation to make the experience unique.
In short, and as Samsung explains in its press release “Codenamed “Project Moohan,” the first device designed for Android XR is ready to bring this experience to life very soon. Equipped with next-generation displays, passthrough functions and natural multimodal input, this device will be the perfect spatial canvas for exploring the world through Google Maps, enjoying a sports game on YouTube, or planning trips with the help of Gemini. All of these experiences come with a Lightweight and ergonomically optimized hardware, designed to ensure maximum user comfort.”
In summary, Samsung promises that its collaboration with Google and Qualcomm will result in virtual and augmented reality headsets that can compete with the Apple Vision Pro. And with the Android XR ecosystem behind it so it doesn't suffer from the problem with Apple's glasses: lack of apps and especially games.
And eye, what We were able to see them a little in action at the MWC, So let's see what Project Moohan, Samsung and Google's commitment to virtual and augmented reality, has to offer.
Project Moohan arrives at MWC 2025
Fresh look at Samsung's Project Moohan at # MWC25 pic.twitter.com/Fp1ToCLkXy
- Ben Geskin (@BenGeskin) March 3, 2025
Samsung wants its collaboration with Google and Qualcomm to translate into a product that aims to compete directly with current XR market leaders such as Meta Quest 3 and Apple Vision Pro, And now we know more details, beyond a press release that promises a lot.
Although During MWC 2025, attendees did not have the opportunity to physically test the device, Samsung showed off three units of the Moohan headset. Keep in mind that the mere presence of these devices makes it clear their launch is imminent. Before the end of the year? Here are some videos and photos from Twitter so you can see what's in store for us in the coming months.
The Moohan helmet comes with micro-OLED displays signed by Sony, the same manufacturer that supplies the lenses for the Apple Vision Pro, and which reach an astonishing resolution of 3.000 DPI, far exceeding the 1.200 DPI of the Meta Quest 3.
Your processor is a Qualcomm Snapdragon XR2+ Gen 2 chip, which ensures exceptional performance. And it doesn't seem like it will cause headaches or neck discomfort after hours of use, as is the case with the Apple Vision Pro.
To begin with, in terms of comfort, Samsung has opted for a significantly lighter structure than other competitors, such as the Apple Vision Pro, which weighs 600 grams. The design includes cushioned pads and removable magnetic light seals to calibrate the management level. There's also automatic adjustment of interpupillary distance (IPD)) through eye tracking, considerably improving the visual experience of each user.
But we see the competitive advantage in its integration into Samsung's technological ecosystem. You'll be able to enjoy seamless interaction with Galaxy smartphones, smart home devices, and other connected products for a unique experience. Control security cameras while watching a program, or monitor your little ones' baby monitors from a small window at the top...
Samsung also plans to leverage its presence in industrial sectors, with divisions like Samsung Heavy Industries poised to adopt this technology in areas beyond the consumer market.
Android XR: The operating system of the future
Google brings its new product to Project Moohan Android XR operating system, Created specifically for extended reality applications. This operating system, defined by Google as "the next generation of computing," is designed to power a new wave of digital experiences, bringing together key partners such as Qualcomm, Sony, XREAL, Magic Leap, and Lynx.
A move that will allow developers to easily create applications using familiar tools like ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR. They kept their promise with Android, so it looks like the ecosystem is going to be amazing.
When will Project Moohan arrive?
Everything points to Project Moohan from Samsung and Google arriving before the end of the year, or at the latest at CES 2026, which takes place during the second week of January. So we'll soon know all the details of the XR glasses that could revolutionize the market.
Cover image: Image published in X by the user Mukul sharma