Netflix continues to expand its foray into the video game industry, consolidating its commitment to cooperative titles and safe experiences for children. In its recent Q2024 XNUMX earnings report, the streaming platform has announced important new features that seek to diversify its entertainment offering by launching cooperative games on Netflix itself.
Over 300 million subscribers globally and a net profit of $ 8.712 billion in 2024, the company is determined to take advantage of its leadership position to continue innovating focused on the world of video gamesIts video game strategy, focused on social interaction and narrative stories, is an example of its evolution towards new horizons as part of its platform.
Cooperative games for television
As you may know, Netflix offers dozens of games so you can have a great time just with your Netflix subscription. It is very easy to play these games and most of them are really entertaining. Even though it has a good catalog of games available to its customers, the company has decided to increase the video game offering.
But within its proposal, Netflix has announced the development of cooperative games that can be played directly on TVs using cloud technology. These games are designed to be a modern evolution of traditional family board game nights or a reinterpretation of television game shows, said Greg Peters, president and co-CEO of the company.
The goal of this initiative is to foster family and social connections through accessible and collaborative experiences. Although No specific details of the titles or their release date have been revealed., Peters highlighted his focus on generate meaningful interaction that strengthens the bond between players and the platform.
Safe experiences for children
Another of Netflix's great initiatives is the creation of video games designed for children, available on the platform's children's profiles. These titles will be free of ads and payments, offering a safe environment that guarantees an appropriate experience for minorsUntil now, children's profiles had not included video games, so this expansion represents a significant step in services for this segment of users.
The company has highlighted the importance of maintaining a robust parental control and a selection of content suitable for the little ones, aligning with its commitment to providing responsible and quality entertainment.
Bet on narrative titles and great licenses
Netflix also reaffirms its effort to develop narrative video games based on their original series and filmsA clear example of this is the success of "Squid Game: Frenzy", which has managed to become the most downloaded free game on the App Store in more than 107 countries, consolidating itself as a benchmark on the platform.
In addition, the company is committed to expanding its catalog with iconic titles under recognized licenses, such as those of the franchise Grand Theft Auto (GTA), which have already registered millions of downloads. This strategy not only diversifies the offer, but also strengthens the emotional connection between users and the stories that are part of the platform.
And that's not all. Another of the company's bets is to launch "party" type games (like Mario Party), games that allow several players to play, perfect for playing on the Smart TV at home. Without a doubt, an excellent option, especially now that we can't share accounts with other people on Netflix.
The impact of video games on the platform
Video games are proving to be a key tool in the retention and attraction of new subscribersPeters highlighted that this category of content is boosting user engagement with Netflix, generating a synergy between interactive and non-interactive media that prolongs the time users spend on the platform.
Netflix's investment in this area continues to increase, especially considering that the sector represents around $140.000 billion in global spending, excluding markets such as China and Russia. The company sees video games as a crucial element for the continued and sustainable growth of its business.
Netflix and its new cooperative games form a clear intention to evolve beyond traditional streaming and become a relevant player in the world of interactive entertainment. From cooperative games for televisions to children's and narrative proposals, the platform is positions itself as a diverse environment which seeks to satisfy the needs of all its users.
