Instagram has established itself as one of the social platforms most influential Today, with millions of users interacting daily. One of the most talked about features by Instagram users is the system of suggestions of the application. Have you had profiles appear in the suggestions and you wonder why? This intriguing topic curiosity arouses of many, as many believe that the suggestions reflect people who have searched for your profile. However, the reality is much more complex.
In this article we are going to unravel how the instagram suggestionsWe'll explain the criteria used by the algorithm, the factors that influence the selection of profiles, and how you can appear in other users' suggestions. So, if you've ever wondered if the suggestions are really the people who are looking for you, keep reading because you're going to find all the answers.
The algorithm behind Instagram suggestions
Instagram's suggestions are not random. The platform uses a highly sophisticated algorithm to analyze your activity and thus determine which profiles might interest you. This algorithm collects detailed information about your interactions, searches, topics of interest and even the time you spend viewing certain content.
Adam Mosseri, current CEO of Instagram, emphasizes that the suggestions feature is not just intended to keep you interacting with the application, but seeks to offer you content that really matters to you. This is possible thanks to the extreme customization which allows continuous analysis of your habits on the platform.
Among the main criteria that the algorithm uses to suggest profiles are:
- Direct interactions: Accounts that you keep in frequent contact with through likes, comments, or direct messages are more likely to appear in your suggestions.
- Themes of interest: Instagram detects what categories of content you prefer and tries to show you similar profiles, either through viewed posts or followed hashtags.
- Common connections: If a user is related to you through mutual friends or is in your phone contact list, they are likely to appear in your suggestions.
- Recent searches: Even the queries you enter into the search bar influence the profiles that are presented to you as suggestions.
Do the suggestions include people who are searching for you?
One of the most widespread beliefs about Instagram suggestions is that they represent users who have searched for your profile. Although this idea seems to make sense, the reality is different. The algorithm does not have the main function track who visits your profile, although certain factors could generate this impression.
For example, if someone interacts with content similar to yours or if both you share multiple connections As mutual friends, Instagram may suggest those accounts. However, the platform does not officially confirm that direct searches play a determining role in the suggestions.
Another important factor to consider is how often you interact with a user. If you visit his profile o you consume its content regularly, Instagram may associate your accounts within a common interest group.
How to appear in other users' suggestions
Would you like to know how to get your profile suggested by other people? Although there is no magic formula, there are certain steps you can follow:
- Optimize your profile: Make sure your profile is attractive and aligned with the interests you want to share. Use an eye-catching photo, a clear bio, and quality content.
- Connect with other networks: By linking Instagram to Facebook or other Meta platforms, you'll increase the chances of being suggested to people who already interact with you on those networks.
- Follow trends: Use popular and topical hashtags related to your content to reach more people with similar interests.
- Create relationships: Constantly interact with users who share your interests. This includes liking, commenting, and sharing posts.
How to manage suggestions on Instagram
While suggestions can be helpful, they can sometimes be annoying. Luckily, Instagram allows for a certain degree of customization in managing these recommendations:
- Hide specific suggestions: You can remove unwanted profiles by clicking the “X” next to the user’s name in the suggestions section.
- Pause recommended posts: If you get tired of seeing suggested posts, you have the option to pause them for a period of 30 days from the options menu.
- Adjust your contact settings: If you don't want Instagram to access your phone contact list to make suggestions, you can revoke this permission from your privacy settings.
