The 2025 edition of CES in Las Vegas has brought with it innovative advances in the technological field, and one of the main protagonists has been Google TV. On this occasion, the platform has surprised everyone by presenting the integration of its advanced artificial intelligence assistant, Gemini, which promises to completely revolutionize the way we interact with our smart TVs.
In the words of a Google spokesperson, the main objective is improve the daily lives of users offering a more natural and fluid interaction with your devices. Gemini, the core of this new experience, will allow users to speak directly to the TV without the need for repetitive commands like the traditional “Hey, Google.” This approach removes traditional barriers and brings devices closer to a more human experience.
More natural conversations and intelligent personalization
Although Gemini is already present in our daily lives, whether on our mobile with its assistant or in our emailGoogle wants this advanced experience to be present on your TV as well. And with the integration of Gemini, Google TV will be able to maintain fluid and continuous dialogues.
For example, when asking “What movies can I watch this weekend?”, the TV will not only display a list, but will also offer options to play trailers or add titles to a favorites list, all without needing exact phrases or additional commands.
Among the new features is the improved visual response. Now, when you perform natural language searches, your TV can display relevant content, such as YouTube videos or photos stored in Google Photos. All of this makes Google TV an intuitive tool for exploring and reliving memories or learning visually.
Smart home control and advanced features
Thanks to the integration of Gemini, Google TVs will be transformed into the smart home command center. With the ability to control lights, thermostats and security cameras in a holistic way, the TV is positioned as a multifunctional device in the modern home. For example, it will be possible to adjust the brightness of a room simply by saying it out loud while watching a movie.
In addition, features such as proximity detectors have been implemented. When a user approaches the TV, the device will display on the screen custom widgets, such as the weather, the latest news or the daily agenda. This anticipatory approach redefines interaction with the television and reinforces its role in homes as a centralized information hub.
Improved hardware for an immersive experience
Google TV models launching in 2025 will feature specialized hardware designed to maximize Gemini's capabilities. Innovations include: far field microphones, which allow you to talk to the TV from anywhere in the room, and sensors designed to automatically detect the presence of people and display relevant content.
These technical improvements will not only facilitate hands-free interaction, but will also enable Turning the TV into a faithful ally for everyday use, adjusting audio and image in real time based on environmental conditions.
The ultimate customization on your Smart TV, now with Gemini
The implementation of Gemini is not limited to voice interaction alone. Televisions will now be able to offer generative wallpapers, tailored to each user's style and preferences. For example, while the TV is in idle mode, it could display illustrations based on colors or themes preset by the user.
AI is also not far behind when it comes to adjusting image and sound parameters. From optimizing colors to improving audio depending on the type of content, Intelligent algorithms will work in the background to deliver a fully optimized listening and viewing experience.
Lastly, Gemini will also integrate with other popular services such as Netflix and Disney+, improving content recommendations and allowing users to discover shows and movies that truly align with their preferences. This feature is powered by a Powerful learning engine that collects visualization data to further personalize the experience.
With this advancement, Google TV anticipates itself as a benchmark in the evolution of smart TVs, not only innovating in terms of hardware, but also bringing artificial intelligence to the screens in our homes in a way that improves both the functionality such as entertainment.
And you, What do you think? Are you one of those who wants to enjoy a real conversation experience with the TV or do you prefer to continue using your Smart TV in the traditional way? Whatever the case, this advance confirms what we already knew, AI is increasingly present in our lives.