WhatsApp Business has become an essential tool for businesses and entrepreneurs looking to improve their communication with customers and increase sales. One of the most interesting features it offers is the creation of Product catalogs, which allows you to professionally display your offer without the need for an online store.
If you don't use them yet WhatsApp Business catalogsYou're missing out on a great opportunity to showcase your products and make shopping easier for your customers. In this article, we explain step-by-step how to create and manage a catalog so you can get the most out of it.
What is a catalog in WhatsApp Business?
A catalog in WhatsApp Business is a feature that allows businesses to add products or services on your business profile. This tool is very useful because customers can see product images and details directly in the app without having to request additional information.
With this feature, entrepreneurs can:
- show products with images and descriptions.
- Include Prices and links to an online store.
- Share products easily on individual and group chats.
How to create a product catalog on WhatsApp Business?
Creating a catalog in WhatsApp Business is a simple process that does not require advanced knowledge. Follow these steps to set it up correctly:
1. Download and install WhatsApp Business
To use the catalogs, you need to have the version WhatsApp BusinessIf you don't have it yet, download it from your mobile's app store.
2. Set up your business account
Register your business on WhatsApp Business and fill in the essential details: company name, address, email, and website (if you have one). For more information on how to optimize your business profile, check out this Complete guide to WhatsApp Business.
3. Access the Catalog option
In the app, go to “Tools for the company” and select the option "Catalogue"Here you can add products and manage existing ones.
4. Add products or services
Click on “Add a new article” and complete the following fields:
- Images: Upload quality photos that represent the product well.
- Product name: Use a clear and precise description.
- Price: Indicate the cost of the product (optional).
- Description: Explain details about the product or service.
- Link: If you sell in an online store, you can add a direct link.
5. Save and review your catalog
Once you've added the products, check that the information is correct and save them. WhatsApp may take a while to approve the images before they are visible to customers.
How to share catalog products in a chat?
If you already have your catalog ready, sharing it with your customers is very easy:
- Open the chat with the client or group where you want to send it.
- Tap the paperclip icon on Android or the button "+" on iPhone.
- Select option "Catalogue".
- Choose the product you want to send and press "Submit".
In this way, customers will be able to see all product information without leaving the conversation.
Tips to optimize your catalog on WhatsApp Business
To make your catalog more effective, keep these tips in mind:
- Use high-quality images: A good photo can make all the difference in a customer's purchasing decision.
- Write clear and concise descriptions: Explain the benefits of the product in a simple way.
- Update your catalog periodically: Be sure to remove out-of-stock products and add new items.
- Take advantage of the links: If you have a website, add a link to make purchasing easier.
These practices can improve the customer experience and increase your sales. Also, if you need to better manage your small business, consider taking a look at the Recommended apps for business management.
Using WhatsApp Business catalogs is a quick and easy way to showcase your products and improve customer communication. By following these steps and applying the tips mentioned above, you can make the most of this feature and grow your business without complications.
